Ms. Hyun-Jeong Ahn is a partner at Shin & Kim. Ms. Ahn’s practice focuses on legislative consulting, regulatory reform in emerging technologies and industries, antitrust, and personal information protection.

As a member of Shin & Kim’s Legislative and Government Affairs Team, she provides advice on the formulation and revision of laws and regulations, policy proposals, comprehensive government relations support with a focus on regulatory matters, and assistance in responding to National Assembly audits and inspections.

Ms. Ahn actively participates in the government’s regulatory reform projects in the areas of emerging technologies and industries, and serves as a member of the Mobility Innovation Committee of the Ministry of Land, Infrastructure, and Transport. She also advises the Ministry of Trade, Industry and Energy on legal advice for cases related to the Industrial Convergence Regulatory Sandbox and the Legislative Review Task Force, as well as the Ministry of Land, Infrastructure, and Transport on regulatory reforms for national pilot smart cities. She also represents clients in matters related to the designation of the ICT Convergence Regulatory Sandbox by the Ministry of Science and ICT and relevant regulatory reforms.

With respect to the antitrust area, Ms. Ahn has provided counsel on a broad spectrum of regulation issues, including holding company & business group policy, unfair support, unfair trade practices, cartels, merger control, franchise transactions, subcontracts, terms and conditions, labeling and advertisements. Also, Ms. Ahn actively represents clients in fair trade related litigations as well as investigation, deliberation and mediation procedures of the Fair Trade Commission and Korea Fair Trade Mediation Agency.

With respect to the privacy & data protection area, her main works focus on the Personal Information Protection Act, the Act on Information and Communications Network, the Location Data Protection Act, and the Credit Information Act. She provides advice to the relevant institutions, such as the Personal Information Protection Commission, the Korea Communications Commission, and the Korea Internet & Security Agency.

Legislative consulting and regulatory reform

• Advised the Ministry of Trade, Industry and Energy on legal analysis for cases related to the Industrial Convergence Regulatory Sandbox and participated in the Legislative Review Task Force (ongoing)
• Advised the Ministry of Land, Infrastructure and Transport/Smart City Association on regulatory reforms for national pilot smart cities (ongoing)
• Advised a global real estate company S on regulatory sandbox and amendment of relevant regulations
• Provided comprehensive advice on legal and regulatory reforms to multiple companies, associations and organizations

Response to National Assembly audits and inspections

• Advised the global franchise company S in responding to a National Assembly audit
• Advised the global sportswear company N in responding to a National Assembly audit
• Advised the major construction company P in responding to a National Assembly audit
• Advised the online platform company D in responding to a National Assembly audit

Antitrust

• Represented and advised clients in multiple domestic collusion cases and international cartel cases
• Represented and advised clients in multiple cases relating to acts of unfair trade/unfair support
• Represented and advised clients in multiple cases involving violations of the Fair Transactions in Subcontracting Act, Fair Transactions in Franchise Business Act, Act on Fair Labeling and Advertising, Act on Door-to-Door Sales, Act on Fair Transactions in Large Retail Business, Fair Agency Transactions Act, Act on the Consumer Protection in Electronic Commerce, etc.
• Advised clients on issues relating to the regulation/governance of the holding company under the Monopoly Regulation and Fair Trade Act and Commercial Act
• Represented a global IT company in a lawsuit relating to an abuse of market dominance
• Advised multiple domestic/foreign companies on the filing of business combination reports

Personal information

• Provided legal consulting on the amendment of the Personal Information Protection Act and policy proposals for the Personal Information Protection Commission
• Represented a foreign luxury brand manufacturer in an investigation into the leakage of personal information
• Advised a global mobility company on the processing of personal information/data relating to autonomous vehicles
• Advised a global mobility company on the processing of personal information relating to vehicle operation
• Advised a global entertainment/technology service company on the processing of personal information relating to cloud services
• Advised domestic state-owned companies, public institutions and local municipalities on the processing of personal information