Ms. Yeon Ah Chung is a partner of the ICT professional group at Shin & Kim, mainly practicing in the areas of platform, IT regulatory response in information and communications, personal information, fair trade, anti-unfair competition and trade secrets, digital technology and data law, and M&A.

As in-house counsel for Naver, Korea’s largest internet firm, for fourteen years, Ms. Chung has successfully performed various advisory and dispute resolution services including response to relevant regulations, anti-trust issues, e-commerce, prevention of unfair competition, personal information protection and corporate M&A deals, etc., related to the platform, e-commerce and digital industry, and is a seasoned expert with a rich track record throughout the IT sector, not to mention a broad and in-depth understanding of general corporate practices. She advises a wide range of IT companies, including platform, content, and AI companies, and is known for her ability to provide clients with optimal, actionable solutions based on her on-the-ground experience.

Ms. Chung served as a management advisor for Naver, management advisor for 42dot, advisory member of the Korea Listed Companies Association, advisory member of the Ministry of Justice Start-up Legal Training Platform, and presently provides advice to various IT companies, including platforms, CPs, AI, NFT companies, etc., senior attorney of Korea Internet Corporations Association, senior research member of Korea E-Commerce & Direct Marketing Association, director of Korean Competition Law Association, and advisory member of digital forensic investigation at the Supreme Prosecutors’ Office.

• Advised an online service provider on its entry into the global market
• Advised an online service provider on the establishment of an overseas joint venture company
• Advised an online service provider on its response to regulatory legislation
• Advised an online service provider on the change of its governance structure
• Advised an online service provider on a variety of its new services
• Advised an online service provider on its response to personal information leakage
• Advised a large Korean corporation on the establishment of an AI platform and a system to provide data to its affiliates
• Advised My Real Trip, Levit and other startups on attracting investment