On December 26, 2019, the Korea Communications Commission (the “KCC”) announced its “Guidelines on Fair Internet Network Use Agreement” (the “Guidelines”) to prevent unfair discrimination between large companies and SME’s (small and medium-sized enterprises) in Korea and abroad, and to minimize risk of potential damage to users at the conclusion of Internet network use contracts. The Guidelines will become effective on January 27, 2020.

Although the Guidelines are not legally binding, they may serve as a practical basis or reference for any disputes that may arise over a network use agreement or a relationship with a user.

Accordingly, businesses should consider reviewing the Guidelines closely, as it relates to the execution of network use agreements going forward, and to ensure that adequate user protection measures are in place.

1. Key Provisions of the Guidelines

2. Potential Implications

 

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