
崔仲爀
Senior Foreign Attorney概观
John H. Choi is a senior foreign attorney at Shin & Kim and a member of the firm's antitrust practice group.
Mr. Choi brings exceptional depth of experience and credibility to clients facing complex antitrust and competition law matters. John is widely recognized as Korea’s foremost antitrust practitioner. With more than three decades of experience advising multinational corporations and Korean conglomerates, John has played a leading role in the country’s most significant unilateral conduct and cartel investigations, merger reviews, and global competition cases.
John is internationally regarded by clients and peers alike for his unparalleled legal insight, commercial acumen, and impeccable ethical standards. According to Chambers Asia-Pacific, clients describe John as “legendary in the Korean legal community for his unchallenged ethical standards and excellent lawyering skills,” and as “simply the best” for global antitrust investigations. Others highlight that “John Choi’s client service has been consistently excellent, comprehensive and very responsive,” praising his “very strong sophistication, commercial vision, and integrity.”
John served as a key advisor to leading global corporations in cross-border investigations, representing clients in high-stakes cartel, dominance, and merger control matters involving parallel reviews by authorities in the United States, European Union, Japan, and Korea. His experience extends across numerous industries, including technology, semiconductors, finance, automotive, and telecommunications.
John regularly counsels boards, executives, and compliance teams on complex competition compliance and risk management strategies. His practical understanding of KFTC procedures, combined with his strong relationships with enforcement officials, enables him to help clients navigate investigations efficiently and strategically. He is also sought after for his advice on guiding clients through crisis management situations involving regulatory or reputational exposure.
John’s clients consistently turn to him for his combination of technical excellence, commercial judgment, and integrity. As one long-time client noted, “John Choi is the best of the best in terms of client service and responsiveness. His commercial sense and impeccable integrity set him apart.”
He continues to be a trusted advisor to many of the world’s leading corporations operating in Korea and across the Asia-Pacific region.
John is ranked as a leading individual (Band 1) in Chambers Asia-Pacific for many years and is highly regarded in other global legal directories for Antitrust and Competition. He is recognized not only for his deep expertise but also for setting the benchmark in client service, professional ethics, and leadership within Korea’s legal community.
业务领域
工作经历
- 1998-PresentShin & Kim LLC
- 1996-1998Associate, Samjung International
- 1994-1996Associate, Haight, Brown & Bonesteel
Professional Affiliations
- 2008-2009Adjunct Professor, Seoul National University, College of Law
主要业绩
- Advised global semiconductor company in abuse of market dominance case
- Advised foreign automobile manufacturer in exhaust gas collusion case
- Advised global container shipping company in collusion case
- Advised foreign automobile manufacturer in collusion with dealers case related to sale of automobiles
- Advised foreign bank and won decision from KFTC to end deliberation on collusion case without imposing sanctions
- Advised multiple global companies in antitrust damages lawsuits
- Advised multiple global companies on merger filings and interested parties in merger filing proceedings
教育背景
- 1994UCLA, School of Law (J.D.)
- 1991UCLA (B.A., Political Science)
资格
- 1994Admitted to bar, California
语言
English, Korean
主要活动
Events
- Faculty, “New Dawn of Dawn Raids” ABA Spring Meeting 2025, Washington DC, United States, April 2025
- Speaker, “ESG/Sustainability” ABA Global Seminar Series, Tokyo, Japan, November 2023
- Speaker, “Innovation policy developments - Antitrust and IP Interface” USC/AG Antitrust and Competition Event, USC Gould Center for Transnational Law and Business, Los Angeles, USA, May 2023
- Faculty, “Demonstration: The Leniency Decision”, 14th International Cartel Workshop, ABA Antitrust Law Section, Lisbon, Portugal, June 2022
- Speaker, “Competition in Media Space” USC/AG Antitrust and Competition Event, USC Gould Center for Transnational Law and Business, June 2022
- Speaker, “Leniency perspectives from the private bar”, hosted by Japan Fair Trade Commission, December 16, 2020
- Speaker, “The Government Raids Targets & the Defense Responds to the Government Investigation”, 13th International Cartel Workshop, ABA Antitrust Law Section, San Francisco, February 2020
- Speaker, “Big Data and AI”, HKU-Lingnan-Florida Platform Competition Conference, University of Hong Kong, Hong Kong, June 2019
- Speaker, “The New Engine of Growth in Asia Conference: Investment and Technology”, ABA Section of International Law, Korea University, Seoul, Korea, October 2018
- Speaker, "Refusal to Supply," 2016 International Competition Network (ICN) Annual Conference, UCWG BOS, Singapore, April 2016
- Speaker, "IP and Antitrust," 2016 International Bar Association (IBA) Annual Conference, Washington DC, September 2016
- Chairperson, GCR Live 2nd Annual IP & Antitrust Asia-Pacific, May 2016
- Moderator, "Valuation of IP," GCR Live 2nd Annual IP & Antitrust Asia-Pacific, May 2016
- Speaker, "Competition Law 2015 – Panorama of antitrust enforcement in Europe and Korea," ECCK Luncheon on Antitrust, Seoul, Korea, November 2015
- Speaker, "Dominance: Technology cases – North Asia perspective," GCR Live Hong Kong: Focus on China, Hong Kong, October 2015
- Speaker, "Intersection of antitrust and IP – an international perspective," GCR Live IP & Antitrust Asia-Pacific, Seoul, Korea, May 2015
- Speaker, "Making efficiency assessment more effective," 2015 ICN Annual Conference, UCWG BOS, Sydney, Australia, April 2015
- Speaker, "Conglomerate and Vertical Mergers / Case Discussions" Korea University, Seoul, Korea, November 2014
Publications
- GCR Merger Remedies Guide (Edition 6) 2025: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Antitrust Litigation 2025: Korea Chapter (Co-authored)
- Lexology In-Depth Dominance and Monopolies (Edition 13) 2025: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Cartels 2025: Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2025 (21th Edition): Korea Chapter (Co-authored)
- Lexology Panoramic (formely Getting the Deal Through) – Cartel Regulation 2025: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Antitrust Litigation 2024: Korea Chapter (Co-authored)
- Lexology In-Depth Dominance and Monopolies (Edition 12) 2024: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Cartels 2024: Korea Chapter (Co-authored)
- Chambers In-Depth Overview – An Introduction to Competition/Antitrust 2024: Korea Chapter
- The International Comparative Legal Guides - Merger Control 2024 (20th Edition): Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2023 (19th Edition): Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Litigation 2024: Korea Chapter (Co-authored)
- Lexology Getting the Deal Through – Cartel Regulation 2024: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Antitrust Litigation 2023: Korea Chapter (Co-authored)
- The Law Reviews – The Dominance and Monopolies Review (Edition 11) 2023: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Cartels 2023: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Litigation 2023: Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2022 (18th Edition): Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Cartels 2022: Korea Chapter (Co-authored)
- Lexology Getting the Deal Through – Cartel Regulation 2023: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Antitrust Litigation 2021: Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Cartels 2021: Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2021 (17th Edition): Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2020 (16th Edition): Korea Chapter (Co-authored)
- Chambers Global Practice Guides – Cartels 2019: Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2019 (15th Edition): Korea Chapter (Co-authored)
- The International Comparative Legal Guides - Merger Control 2018 (14th Edition): Korea Chapter (Co-authored)
- "Legal Issues Related to SEPs and FRAND" Global IP Trend 2015, Korea Institute of Intellectual Property, December 2015 (co-authored)
- IFLR IPR Guidelines Revised – Tackling unreasonable behaviour 2015: South Korea Special Focus (Co-authored)
- Korea Chapter of the International Comparative Legal Guide to Competition Litigation, Global Legal Group, 2010~2015 (co-authored)
- Korean Chapter of "Korean antitrust regime: Key trends and developments", Competition & Antitrust Review 2013 (co-authored)
- Korean Chapter of "The 2011 Guide to Competition & Antitrust", IFLR, June 1, 2011 (co-authored)
- Representing the Asian Client, Los Angeles Daily Journal, December 1, 2010
- Law Business Research Ltd - The Public Competition Enforcement Review 2009: Korean Chapter
外部评价


- "Leading Individual" for Competition/Antitrust, Chambers Asia, 2013-2020, 2021-2025 (Band 1)
- "Leading Individual" for Antitrust and Competition, Legal500, 2024-2025 / "Recommended Lawyer" for Antitrust and Competition, Legal500, 2014, 2016, 2018-2019
- "Leading Lawyer" for Competition, Lexology Index, 2020-2021, 2023-2025
- "Leading Lawyer" for Competition/Antitrust, Asialaw Profiles, 2019-2025
- "Matter of the Year" – Fiat Chrysler Automobiles/PSA Group, GCR Awards, 2021
- "Merger Control Matter of the Year – Asia-Pacific, Middle East and Africa"– ZF Friedrichshafen/WABCO, GCR Awards, 2021
- "Leading Lawyer" for Antitrust and Competition, Legal Times, 2017, 2019
新闻资讯
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世宗要闻 韩国世宗律师事务所新加坡代表处开业
2023.04.13 -
2021.06.21
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2021.06.01
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2021.05.31
