Ms. Hye Jung Lee is a partner at Shin & Kim. She primarily advises domestic and international clients in the consumer goods and retail sectors—including cosmetics, luxury goods, apparel, and daily necessities—on general corporate matters, regulatory compliance, and M&A transactions.

Prior to joining Shin & Kim, Ms. Lee served as in-house counsel for Samsung C&T Corporation’s Fashion Division, where she gained extensive hands-on experience. She is widely recognized for delivering effective legal solutions based on her in-depth understanding and knowledge of the consumer goods and retail industries and related regulations, and years of accumulated expertise and insight.

• Advised global automobile manufacturer A on legal issues related to electric vehicle (EV) chargers.
• Advised domestic battery manufacturer B on EV battery-related license agreements and other matters.
• Advised major domestic conglomerate C on legal matters regarding its EV charging business.
• Advised domestic and international automobile manufacturers and mobility platform companies on automobile and mobility-related regulations.
• Advised Kurly on investments by DST, Sequoia, and Hillhouse.
• Advised the major shareholder of JEA H&B on the sale of shares to IMM.
• Advised ICG on its investment in TMON through exchangeable bonds.
• Advised Hello Nature on its investment and acquisition by BGF.
• Advised SK Planet on the business transfer and sale of IMPay.
• Advised on the establishment of KakaoPay and its joint venture with Alipay.
• Advised consumer goods and retail companies, including Chanel, Richemont, Kering, Sephora, Yuhan-Kimberly, Breville, and Rael on general legal matters.
• Advised Korea Center on the acquisition of Danawa and transfer of management control.
• Advised Dominus Investment on its investment in Medytox.
• Advised JSPE on its investment in K Bank.